Market Your Company with Promotional Pens and Pencils

How to Market Your Company with Promotional Pens and Pencils

Think about the writing instruments in your purse or pocket. Are some of them promotional pens or custom pencils? Chances are you said yes. At a time when many people are pinching their pennies, who can resist pocketing a complimentary custom pen? Indeed, we’re living in a “pen-pinching” economy, but this translates into a creative marketing opportunity for your company.
Promotional pens and custom pencils serve as a permanent business card that is useful to your target audience. These branded writing instruments can be used by your company to grab attention, boost sales, say thank you, raise awareness, promote a campaign and spread the word about your cause or brand.
Promotional Pens and Pencils are Versatile
Customized writing instruments help fill a variety of advertising needs, and they can become an integral part of every marketing manager’s arsenal. Their creative applications are endless. As promotional products, custom writing instruments offer outstanding utility, which is why they are so popular.
While many companies and organizations use promotional pens and custom pencils as giveaways at trade shows, health fairs and special events, they can also be used as business gifts that have lasting value because of their usefulness. Offering a promotional pen or pencil is a nice way of saying “thank you” to clients and customers.
Marketing with Promotional Pens & Pencils
Health care organizations – such as emergency clinics, hospitals, doctors’ offices or dentistry practices – often use promotional pens or custom pencils as a permanent business card by imprinting their contact information on the barrel as a reference for patients.  Additionally, custom pens and pencils can be attached to clipboards, so after patients fill out paperwork, they’ll have a permanent reminder of your organization.
Businesses that host training sessions or conferences often include BIC custom pens (BIC Clic Stic pen pictured above) with the registration packet given to attendees when they arrive. BIC custom pens are light and portable, making them popular items at trade show booths. They can be fully customized by imprinting  your company’s name, slogan, logo and contact information for very little cost. The BIC name on the pens guarantees dependability and quality.
If you own a local business, especially a restaurant or bar, you might want give your servers multiple pens with your logo. Wait staff will take them gratefully since customers often accidentally pocket the logo pens that arrive with the bill. This way they don’t have to worry when your customers take your pens out the door with them and you get more brand exposure.
Companies and organizations can increase their reach at trade shows, church services and other events that attract large audiences through promotional pens and pencils. Since everyone loves a free pen or pencil, these logo writing instruments make the perfect giveaway.
On the other hand, if your clients tend to be C-level executives, you might want to consider purchasing high-end writing instruments such as the custom Callaway pens pictured above that these executives will retain due to their perceived value and quality. Likewise, banks, lending institutions and law firms typically purchase executive-quality promotional pens to use during contract negotiations.
Educational institutions such as schools, universities and learning centers often purchase custom pencils to give to students or clients who are testing.
There is no limit to the ways promotional pens and custom pencils can be used to market your company or organization.