If
you don’t have the right plan organizing a walk or run can be a challenge.
Take a step in the right direction and get prepared with our planning guide.
There are plenty of great causes with that need your support. Capitalize on
the community’s desire to give back and stay fit by organizing a walk or
run.Step-By-Step Guide
1. Identify a Specific Cause For Your Charity Run
Choose a specific organization or cause to support. Once your cause is
clear, you’ll be better able to visualize the theme of your event, how
you’ll raise awareness and most importantly, you’ll be able to promote the
charitable cause you’re raising money for.
2. Deciding How Many Participants You and Your Team Can Register
Recruit a planning committee to help determine what works for your event.
You may want to consider other fundraisers held in the area or in a
community comparable to your town’s size to get an idea of what’s doable.
Publicize the free and easy way. Social media is a great way to spread the
word and invite others to share your event.
Don’t let your event run away from you though. If you’re worried too many
people will register for your walk or run, set a cap. This limited
participation approach can help hype your cause and attract more attention
if the deadline publicized. Make sure the number of estimated participants
is in-line with the number of available staff or volunteers you’ll have on
hand.
3. Selecting a Venue for Your Organized Charity Run
Whether the event is indoors or outdoors, there’s likely a cost involved.
Research different outdoor and indoor venues in your area to accommodate
your goal number of participants. Since family and friends of participants
come to watch loved ones walk or run, an outdoor space is usually ideal.
4. Budgeting for Success
Once the number of participants and venue are decided, it’s time to
consider the special features of your event. Your committee should decide if
the event will have snacks or prizes. You might also want informational
booths, volunteer uniforms or items to sell on site. If you’re planning a
walk or run during warm weather conditions, plan ahead and provide big
sellers like customized rally fans, sun block and water bottles.
Providing items to beat the heat during summer months is essential to
creating a successful outdoor event — not to mention, selling these items
helps raise more money for the cause! Be the host with the most by planning
ahead and incorporating extras you know they’ll need on the big day.
5. Make Fundraising Packets
Fundraising packets clearly identify the cause they’re raising money and
awareness. Since most charitable walks and/or runs require participants to
raise an allotted dollar amount to participate these pamphlets can be used
to collect money and keep record of who donates.
Motivate participants to raise more than the entrance fee by rewarding
those with the highest donations. Advertise a prize for those whom collect
the most. Useful,
gifts for runners include
custom water bottles or
personalized duffel bags featuring the cause are great ways to thank
participants.
6. Showing Your Sponsors Some Appreciation Through Branded Gifts
To help alleviate some of the cost, try to acquire sponsorships from
local businesses who want to support the community and the cause. A
sponsorship letter that outlines the company’s contribution and consequent
publicity helps clearly identify reasons why they should support your cause.
Allowing local businesses or organizations to advertise at the event can
help.
Drive that point home, and both you and the sponsor will benefit! Thank
your sponsors with a token of your appreciation. A small gift does the
trick. Try useful items that remind them and their patrons that they support
the cause and the community. Desk accessories,
custom mouse pads or other small items are great inexpensive options.
Imprint with a special designation like “I support the cause” to give
sponsors recognition at the event. They’ll appreciate the gesture and will
remember you and your cause next year. |
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